Digital Marketing is an approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach the target audience based on their demographics, behaviours and interests to generate brand awareness, website traffic and leads finally converting as sales. Digital marketing program is most cost effective way strategy with high retun on investment (ROI) compared with traditional marketing. Goal of A Digital Marketing course is to share knowledge make your expert in overall digital marketing strategies.
Digital Marketing Skills are in great demand with better career and business opportunities.
Digital marketing agencies are different from your traditional marketing agency which evaluates your website traffic and continually maintain the balance between your marketing activities, strategies, campaigns and the results.
SEO stands for “search engine optimization” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. It is an art of ranking high on a search engine in the unpaid results, also known as the organic results by otimizing design, content and link building.
Google My Business (GMB) is a business listing on Google that allows your company information to be output by Google in a variety of different results. Google business listing is completely free, Just like how the Google Maps app is free.Your free Business Profile lets you easily connect with customers across Google Search and Maps.
PPC stands for pay-per-click, a model of internet marketing service in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of google PPC.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform. Google Analytics gives you the tools you need to better understand your customers.
Google Data Studio is a free tool that lets you turn data into eye-catching visuals & easy-to-read reports. Data Studio is a reporting solution for power users who want to go beyond data & dashboards of Google Analytics. Connect Analytics with Data Studio to easily build performance dashboards & create customized reports.
Google Tag Manager is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website without having to modify the code. Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions for free.
Google Search Console is a web service by Google which allows webmasters to check indexing status and optimize visibility of their websites. Until May 20, 2015 the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface.
AMP is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimised for mobile web browsing and intended to help webpages load faster.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social media is cheaper than any form of advertising available today.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads. Expand their customer base.
Shopping ads are ads that include rich product information, such as a product image, price, and merchant name. Google Shopping Ads (also known as Google Product Listing Ads) can be one of the most effective ways to drive sales and revenue for any catalog. While Shopping Ads are easy to set up, they can be challenging to master if you don't have the right strategy in place.
With YouTube ads, reach potential customers and have them take action when they watch or search for videos on YouTube – and only pay when they show interest.
Bing Places for Business is a Bing portal that enables local business owners add a listing for their business on Bing. Bing has a business directory similar to Google My Business.
Digital marketing institute covers the requirements of the students to get a job or do a business on their own.
At synopsis solutions we as a international digital marketing ageny teaches in a practical way and eases you to think logically and professionally. We value your time.
You will be proud once you step-in to market with confidence.
